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Brand Campaign "Discover Puerto Rico"
Objective: Develop an advertisement to promote Puerto Rico as a tourist place, highlighting its main areas through an attractive, original, and direct visual.
Category: Marketing Materials
Banners, Posters, Billboards, Bus Shelter, magazines.
The Big Idea:
Discover, know, and enjoy its culture. The challenge here was to promote tourism in Puerto Rico. The idea was to create a collage of attractive and iconic sites in this area to show a visual impact using images and a short description. In this case, as with other projects I worked on, I knew we could go a little more complex and artistic because of the concept we wanted to work with. I worked from beginning to end; I always researched, brainstormed, sketched, and digitalized.
Timing: August 2020
Target: The United States of America (USA), Mexico, and Central America.
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