Keeping in mind that a good logo to be effective needs to be:

 

1. Appropriate. The logo reflects the Character of the company

2. Distinctive and memorable. By distinctive, we mean Not generic, unique/functional, and easy to remember.

3. Simple. An incomplete form is not an illustration but a simple Mark, a primary graphic. The simplicity will ensure consistency in every platform.

 

Being clear on these three points makes the process of each logo easier.