Bridge

Overview:

Primeval Human Performance is a holistic approach to performance training focused on the constant exploration and exposure to new challenges and experiences to promote adaptation and growth so we can eventually become the best version of ourselves.

 

Challenge:

We created a concept conveying the brand pillars, Breathe, Movement and Recovery. Since Our target audience is Health-conscious, affluent, proactive professional adults between 25-50 and secondary athletes (but they are in the minority), we had the duty to maintain a comfortable, simple, modern, and confident look and feel.

 

Solution:

We finish creating a simple and easy-to-remember brand by creating an emblem with a strong personality using white, black, and gray colors and, as the main focus, the three initials of the PHP name PHP (Primeval Human Performance).

 

Client: Primeval Human Performance

Technologies: Adobe Illustrator, Adobe Photoshop