Relaxe

Challenge:

Since the brand was new, we had to create a concept conveying peace and non-stress with a beach vibe look and feel.

Since our target audience is people with lower-class income, we had the duty to maintain a feel comfortable and stylish.

 

Solution:

We finish creating a simple and easy-to-remember brand by taking the element of short and casual lines in their position and the same line designing the logotype, with colors based on sunset and beach water communicating the style and message through it.

 

Client: Relaxe

 

Technologies: Adobe Illustrator, Adobe Photoshop