Whirlwind

Overview:

Whirlwind is a company that films documentaries. They stand out because they work on high-quality documentaries in different regions of the world. Their target audience is professional adults between 25-65. In this project, We want to communicate a sense of enigma while at the same time being contemporary.

 

Challenge:

Create a concept conveying a sense of enigma while at the same time being contemporary. The target is professionals between 25-65. We were responsible for maintaining a comfortable, simple, modern, and confident look and feel.

 

Solution:

We finalized creating a memorable brand by playing with the letter W as a primary element appealing to the company's vocation: creating fauna, flora, and everything related to our ecosystem documentaries and giving it a bold and strong personality, accompanied by a modern typeface that combines the details, curves, and corners of the letter, thus giving it an essence of mystery and contemporary.

 

Client: Whirlwind

 

Technologies: Adobe Illustrator, Adobe Photoshop